The Super Bowl has always been more than football. It is a ritual, a spectacle, a national performance. It’s where America tells the world who it thinks it is, and who it wants to be. Which is why the announcement that Bad Bunny will host the halftime show is far more significant than a musical lineup change. It’s a cultural earthquake.

I remember the first time I heard Bad Bunny. It was December 6, 2019, at La Concha Hotel in San Juan. In the downstairs lounge, the beat of reggaetón was shaking the walls, and I pulled out Shazam to figure out what it was. The song was Vete. The room was electric, filled with Puerto Ricans singing every word in Spanish, unapologetically themselves. That night, it hit me: Bad Bunny was not just making music in San Juan, he was celebrating culture. He wasn’t crossing over into the mainstream by adapting; he was dragging the mainstream toward him. He refused to translate, refused to dilute, and now he is everywhere—on playlists, on charts, SNL, in crowded places from San Juan to New York to Madrid.

That’s why his Super Bowl moment matters so much. It is not just a performance, it is the culmination of a global movement that began in places like that basement lounge in Puerto Rico. What felt local then is now universal. Bad Bunny’s rise shows how culture flows upward, from the margins to the center, from overlooked communities to the biggest stage in the world. For millions of us, this is affirmation. For the right wing, it is destabilization. Because when the halftime show belongs to Bad Bunny, it proves that America is no longer just what they imagine it to be. It is bigger, louder, and more diverse than great again nostalgia can contain.

Jay-Z, Kendrick Lamar, and the New Halftime Era

The NFL’s halftime choices haven’t shifted by accident. When the league came under fire for its treatment of Colin Kaepernick and broader criticisms about racial injustice, it needed credibility. Enter Jay-Z and Roc Nation. The NFL tapped him to advise and help curate halftime shows.

The results have been undeniable. Kendrick Lamar’s halftime performance last year was a watershed moment—unapologetically Black, politically charged, and culturally defining. That performance sparked widespread discussion, and even a blog post I wrote about it entitled “TV Off”: What Kendrick Lamar Was Really Saying at the Super Bowl drew more than 100,000 readers in just a few days. Clearly, the hunger to talk about representation and ownership of the halftime stage is real.

Now with Bad Bunny taking the baton, the NFL is making another cultural statement, whether it fully realizes it or not (I think it does). The league’s biggest platform is no longer reserved for the safe, predictable acts of yesterday. It’s becoming a stage where hip hop, reggaeton, and the voices of communities once marginalized are front and center.

Bad Bunny and the Right’s Panic

For decades, the halftime show was dominated by choices that reinforced a narrow image of America: classic rock icons, country stars, or pop acts who wouldn’t ruffle feathers but had wardrobe malfunctions. Bad Bunny shatters that mold. His performance won’t be a side act, it is the show. Spanish won’t be a novelty; it will be central.

This is exactly why the right wing panics. To them, football Sundays and Super Bowls have long been “their” cultural territory. They’ve wrapped the game in patriotic rituals, military flyovers, and moments of silence for conservative heroes. When someone like Bad Bunny steps into the spotlight, it disrupts their monopoly. It forces a new definition of America—one that is multilingual, multicultural, and undeniably Latino. That’s what makes his halftime role so radical: after focusing on the Black experience with Kendrick, this year signals that Latino identity is no longer peripheral. It’s woven into the fabric of America’s biggest stage.

Why ICE Wants to Loom Over the Moment

It might sound absurd that ICE wants to connect itself to the Super Bowl halftime show, but immigration enforcement has always thrived in the shadows of visibility. When Latino joy and success are celebrated so publicly, ICE apparently feels the need to remind America of its terrorizing power.

Bad Bunny performing at the Super Bowl is a triumph of belonging. But ICE’s assaults, raids, arrests, kangaroo courts, and deportations are constant reminders that belonging is conditional on politics. While millions watch a Puerto Rican superstar, ICE agents are throwing mothers and journalists to the ground, spraying pepper liquid into the eyes of Americans who dare to ask questions, arresting elected politicians at the behest of Washington politicians after turning off their body cameras, and authorized by the Supreme Court to detain people simply for looking Latino and poor.

The contradiction is sharp: on the world’s stage, Latino identity is being widely celebrated; on America’s streets, it’s criminalized. ICE doesn’t need to show up at the stadium—it already shows up in our daily life. Its existence ensures that even at moments of cultural triumph, there’s a purposeful shadow of fear and terroristic threats.

Danica Patrick’s Tone-Deaf Criticism

And then, inevitably, a silly critic emerges from the sidelines. This time it’s Danica Patrick, who dismissed Bad Bunny’s hosting role. Her comments were more than unhelpful, they were stupid.

Patrick should know better. She carved her own career by getting along in a male-dominated sport, where every step forward was a battle for representation. She knows the symbolic weight of breaking barriers. For her to turn around and mock or diminish Bad Bunny’s presence is hypocritical at best, willfully ignorant at worst.

Bad Bunny isn’t there to tick a diversity box, he’s there because he is one of the most influential artists alive— maybe THE most. The incredible success of his shows that he did for his most recent album this past summer ONLY in Puerto Rico is proof that the center of American culture is shifting. Criticizing that isn’t just a matter of taste. It’s a refusal to accept reality.

The Lions, Charlie Kirk, and Who Gets Tribute

The battle over cultural ownership in America doesn’t stop at the Super Bowl. It plays out every Sunday on the NFL field. When conservative commentator Charlie Kirk was assassinated, the league encouraged teams to hold moments of silence in his honor. Most complied. But the Detroit Lions, along with a few other teams, did not.

That decision matters. It was a quiet but deliberate act of boundary-setting, a refusal to let every NFL broadcast become a political ritual sanctifying right-wing political ideology. By declining the tribute, the Lions reminded us that not every form of patriotism must come prepackaged with conservative allegiance. It wasn’t loud or defiant. It was subtle and deeply symbolic. Sometimes resistance isn’t what you do, it’s what you decline to perform and participate.

The Lions’ restraint connects to the same cultural realignment symbolized by Bad Bunny’s Super Bowl performance. Both moments reject the idea that American culture belongs to a single tribe. They push back against the notion that sports, music, or patriotism must orbit one political pole. They insist, instead, that culture belongs to everyone, not just the loudest or the angriest voices claiming to defend it.

The Double Standard of Protest

Of course, this tension between culture, power, and dissent has long been visible in the NFL. When Colin Kaepernick knelt during the national anthem to protest police brutality, he was branded a traitor by many of the same voices now demanding “respect” for Charlie Kirk. His silent, dignified act of conscience was recast as an attack on America itself.

The outrage was never really about the flag. It was about control. It was about who is allowed to define what counts as “patriotic.” Kaepernick’s kneeling was an act of moral courage, but it exposed how fragile America’s cultural gatekeepers truly are when confronted with truth. They could not tolerate a protest that revealed their own comfort with injustice and brutality.

Meanwhile, state violence continues daily without the same moral outrage from the right-wing. ICE officers violently throw mothers and journalists to the ground without cause. They pepper-spray citizens in their eyeballs for daring to ask questions in a conversation. They arrest and detain American citizens in raids not for crimes but for looking poor, brown, or foreign. These acts have not provoked right-wing primetime outrage or public boycotts. Their hypocrisy is staggering.

A man kneeling quietly for justice was vilified. Agents brutalizing families are ignored. The problem has never been the method of protest, it has always been their morality. Silence in the face of injustice is acceptable; silence against injustice is not. The Lions’ quiet refusal and Kaepernick’s quiet protest share something profound: both disrupted the script of cultural obedience. Both reminded us that resistance isn’t always loud. Sometimes it’s the refusal to play along.

The Supreme Court’s Enabling Role

And looming behind all of this is the judiciary. Recent Supreme Court rulings have expanded law enforcement’s power, narrowing protections under the Fourth Amendment and giving politicians more leeway to persecute immigrants using federal data. Justice Brett Kavanaugh has been the lead in the right-wing judicial majorities that have handed law enforcement broad authority to stop, question, and detain anyone with minimal cause. Its new rulings have created the legal cover that now makes racial profiling essentially legal.

Racial profiling has happen illegally before and the new legal result empowered by the Supreme Court is the same: citizens living under suspicion, families living in fear, communities targeted not for what they’ve done but for how they look. The Supreme Court has enabled ICE brutality in the same way NFL owners enabled the blackballing of dissent, by creating structures that justify exclusion and violence while insisting neutrality.

The Bigger Picture: Who Owns the Stage?

So what do Bad Bunny, Kendrick Lamar, Jay-Z, Danica Patrick, ICE, the Lions, Charlie Kirk, and Brett Kavanaugh all have in common? They are all part of the “fight, fight, fight” (see new Trump $1 coin) over who gets to define American culture.

The right wing has long claimed the NFL as its territory: its rituals, its tributes, its symbols of patriotism. But culture evolves. It cannot be contained. From Detroit to San Juan to Los Angeles, new voices are shaping the narrative. Bad Bunny’s halftime show, Kendrick’s explosive performance, and even the Lions’ silent refusal all tell the same story: football does not belong exclusively to one political ideology. Neither does America.

The real question is whether we are willing to see that America’s identity is bigger than its old rituals. Are we willing to admit that inclusion is not a threat but a fact? Because culture doesn’t wait for permission. It claims the stage. And this year, that stage will belong to Bad Bunny.

---

Julian Vasquez Heilig is a professor, writer, and a legit lifelong Detroit Lions fan since 1981. He attended the NFC Championship in San Jose two years ago to support his Cardiac Cats and last year’s playoff loss to the Washington Commanders at Ford Field. He was also at the official Lions partners party during the NFL Draft in Detroit, where he met Robert Porcher and Jason Hanson. Over the years he’s spotted Billy Sims in Times Square, endured the heartbreak of the Lions’ 0–16 season, and treasures his personally autographed Barry Sanders helmet. Beyond education and equity, Julian dabbles in writing about sports, culture, and society.